5 Tips on Boosting Your Business with the Help of Social Media

 5 Tips on Boosting Your Business with the Help of Social Media

 

Today, a very effective form of marketing for small businesses is through social media. Services and products can be promoted to your desired target market since most, if not all, of the buying public, are actually using such a form of technology. Once you have decided to make use of such type of web marketing, then you are surely looking for tips and tricks, and guides on how to go about it. Below, you may check out the top 5 ways for small business social media marketing and how to make it work for you.

• Fan Club Creation

         When you think about it, there are no greater people who can testify about your products or services that those customers who are satisfied with your greatness. To keep them talking about you, you can create a form of Fans’ Club. For instance, you can create a public page for your brand on Facebook. Interacting with your customers is also a key ingredient to expand your online presence. When you have a great following, you also have good and increasing exposure, which leads to more sales and income.

• Effective Reaction

           Social media is a great tool to discover any issues or problems with clients. You get to know this through social media, and the proper way is to address them in an appropriate and timely manner. This way, you get to deal with any issues head-on, before it goes out of hand.

• Listening to Target Market

           You can have an idea of what your audience or client base wants and needs. This allows you to introduce new products and services in preference to what they possibly demand. Definitely, it reflects how you value your customer’s opinion, and this will benefit your business in a positive way.

• Different Marketing Message

           In social media marketing, there are actually two ways to communicate to your audience effectively. Current customers demand consistency while prospect clients should hear or see marketing in such a way that they get to read or know about your story with just one status, photo, or infographic. Thus, knowing when to use these two is important.

• Creating Referral Sources.

           In social marketing, you don’t just connect with potential customers, but also with other business owners and representatives.

It allows you to create a social circle that will help you in developing a great social media marketing strategy, and will also aid you in possible new business opportunities.

Ranging from Facebook to Twitter, Instagram, to YouTube – social media is everywhere. Therefore, making use of it is up to you, and taking advantage of the modern technology is up to your liking.

Explore social media marketing and you’re in for a great surprise. Remember, you should get started in establishing a social media marketing plan for your small business.

It’s good keeping in mind that there will be improvements and modifications to make as you go along the way, but definitely, established audiences on any social networking websites can help improve your small business, generally speaking.

 

 

Using Social Media Optimization For Seo

Social media optimization (SMO) was originally created to lure traffic from various social media websites like social networks and bookmarking sites.

But today, SMO is greatly valued more and this isn’t just because of the fact that social networking has become a growing venue for people on the internet, but also because SMO helps a lot in the SEO performance of websites. Simply put, having good SMO leads to great visitor counts from both a search engine and direct social media referral.

SMO Origin

It was 2006 when SMO was first used. During this time, the main focus was to drive traffic from social media to websites.

Up to now, it is still the main purpose, to optimize a site and its contents through sharing them across social platforms and networking sites.

Shift in SEO

Currently, SMO is beginning to be of great importance for SEO because search engines actually value the recommendations of users from Facebook, Twitter, YouTube and so on.

Pages with great content are starting to rank especially if they are highly visited due to social site referrals.
In the previous SEO algorithms, websites are ranked depending on the technical structure and traffic. Today, with the effects of SMO, websites are ranked depending on user experience and content quality.

SMO really looks into the author, his expertise and authority in his particular niche, and the interaction of users on the content he provides.

This is termed as “social proof” which basically highlights that there should be quality overall experience for a website to rank on top in SEO.

Warning: Excessive Link Sharing Is Not SMO

Remember that SMO isn’t just about having thousands of followers and bombarding them with links to your websites. Followers and friends on Google+ and Facebook simply could hide your posts from their feed, or worse, mark your posts as spam.

Just because you have lots of posts, does not automatically mean you have value and authority. Focus more on particular audiences and communities and make sure you have quality content that increase engagement to relevant viewers and audiences.

Here Are 7 Ways to Improve SMO

Reputation
How do you engage and support people? Are you an expert that produces original content, or just a wannabe-expert that’s good in curating content making them your own? Know your craft, and help people so that you gain authority and a great reputation.

Engagement
This means if whether your readers are interested in your content and they spend time in exploring your page or website, or they just accidentally click on your link and go away as fast as they can from your page.

To increase your engagement in SMO, try to comment, mention, and share and like other posts so they see the ingenuity, sincerity, and involvement that you have.

Authority

SEO sees to it that those considered in authority are genuine people/groups that have become trusted and deemed with expertise in the field that they are in.

To verify the authenticity of your value and authority, “social proof” gained through SMO is very beneficial. Thus, create a trustworthy Facebook or Google+ page, which is associated with your website/business page.

Leadership

To become a leader, you have to create a site/page that contains well-researched, original, intelligent information. Do not just copy, paste, and plagiarize content. Write from the heart.

Social

Invest in creating good networks. Quality is greater than the quantity in social networking. Try to connect with the experts on your niche, and try to create a good social connection with your followers and customers.

Media Platform

Choose the social media platforms that you will work on. Some social media platforms are more effective compared to others. Choose a few that you have a special liking so that you can easily learn and navigate through them.

Optimization

Try to optimize the features of social media sites like Share, Plus 1, Tweet and Pin It buttons. You can also try to include tags, snippets or descriptive summaries, and images that add value to your content and also promote easy sharing to these social media sites.
Follow these steps above and see how Social Media Marketing affects a lot in the world wide web, and even in offline matters. After all, in these times of modern technology, online marketing, as much as offline marketing, affects greatly on how your business will succeed.

Happy Reading!!

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